Public relations - Essay Example“Corporate reputation, a key (albeit implicit) responsibility of business continuity managers for years, has become a topical and vital asset and risk for companies to manage.†(Binneman, 2006). Earning good reputation as a successful company in construction industry requires a lot of input from the owners. In the dynamic environment of the modern world, a company needs to be good at things more than just the end products, in order to satisfy the critiques and gain room and value in the business world. Modern age is an age of technology. Everybody is interconnected. Communication is frequent, meaningful and effective. In such an environment, it has become very essential for the companies in the market to earn a good reputation to progress in the market. Companies need to take care of professional ethics in their style of dealing and relationships with other companies, people and the society. “The adoption of a code of conduct is a fundamental step in the attempt to improve the ethical culture in todays business worldâ€. (Rotta, 2007).
