An international expansion plan for Ferrero Rocher - Essay ExampleInternational business expansion strategy has become one of the profitable and important business growth strategies of several leading multinational business organizations. There are several advantages of international business expansion. Organizations can increase its market share through the help of global expansion strategy. In addition to this, multinational organizations can develop potential client base around the globe through this strategy. Major objective behind this internal expansion is to maximize business profit (Blenkhorn and Fleisher, 2005, p.76). The market demand and test or preference of the customers for global products is increasing significantly due to the significant effect of globalization and technological advancement. However, the organizations’ business expansion strategy can get affected due to several risks that are associated with the business operations in international market place.
